An upfront fare is an exact price shown to a passenger for a trip before they request a ride, not an estimated range. This exact amount is what the passenger pays at the end of the journey.
Upfront pricing takes the following into account:
- Traffic and other incidents: If the trip takes much longer than estimated due to traffic or other factors, your fare will be calculated based on the actual time and distance travelled
- Toll road fee: This is incurred automatically, and the passenger will be notified of the adjustment at the end of the trip
- Dynamic pricing: If applicable, upfront fare also takes into account dynamic pricing (also known as the surge) when demand is high
- If a passenger changes the destination during a trip, the upfront fare is adjusted to account for the distance to the drop-off location.
Why upfront fares?
This is used to encourage riders to request more trips in certain cities.
For example, if a passenger sees a range of €15 – €35, some passengers won’t request because they are unwilling to pay €30 and unsure what the final price may be. However, they will be willing to spend a lesser amount in the range or better yet pay a certain price.
By giving the passenger an exact fare upfront, say, €25, decision making becomes easy which often results in more trip request.
Will I earn more with upfront fares?
With upfront pricing, fares could be lower or higher on a per-trip basis, however, as upfront rates attract more ride requests, this means more driver earnings in total.
Note: Upfront pricing is currently available only in some cities.